We compared 40+ popular gifts for women. These 5 are the ones people actually keep using

Barefoot Dreams built its reputation on this throw, and owners describe the texture in near-reverent terms. The CozyChic fabric is a plush knit microfiber that feels soft against skin and drapes nicely over a sofa or bed. It is machine washable, which matters for something that will get used every night. The trade-offs are price and fiber. It costs far more than a typical throw, and it is polyester, so people who prefer natural fibers may not love it. Still, it is one of the most consistently loved comfort gifts you can buy, and it comes in a wide range of colors.

The Ember Mug 2 has a heated base and a battery that holds your drink at a temperature you choose in the app. It sits on a charging coaster for all-day warmth at a desk. For anyone who reheats the same cup of coffee three times a morning, owners say it is a small daily luxury. The trade-offs: it is hand wash only, the battery lasts for a limited time off the coaster, and it is expensive for a mug. Ember lists a temperature range of 120 to 145 degrees Fahrenheit. If she drinks coffee at her desk every day, this is a gift she will notice.

Slip's silk pillowcase is made from 22 momme mulberry silk, a heavier weight than many cheaper silk options. Owners often say their hair looks smoother in the morning and that the fabric feels cool and gentle on skin. It comes in a gift-ready box, which helps. The trade-offs are care and price. Silk needs gentle washing, and paying close to $90 for one pillowcase can feel steep. Make sure to choose the right size for her pillow. If she is into skin care, a good moisturizer from our best moisturizers for dry skin guide makes a natural pairing.

The Kindle Paperwhite is the e-reader most readers should own. The current model has a 7-inch glare-free display, an adjustable warm light for bedtime reading and waterproofing for the bath or pool. Owners say it makes reading easier on the eyes than a phone and lighter to carry than a stack of paperbacks. The base version shows lock-screen ads unless you pay to remove them, and it works best with Amazon's own store and Kindle Unlimited. Amazon discounts it often, so check our Prime Day deals guide for a target price before you buy.

The Quencher's popularity owes a lot to social media, but its design holds up. It holds 40 ounces, has a comfortable handle, fits most car cup holders thanks to its tapered base, and keeps drinks cold for hours with double-wall vacuum insulation. The rotating lid lets you choose a straw opening, a drink opening or a full cover. Owners love the colors. The trade-off is that it is not fully leak-proof, so it should stay upright in a bag. It is also big. For someone who already owns three, choose another gift on this list.